Confidence starts with belonging. Join the families raising kids with purpose and joy. Join the Movement
Little Moments.
Big Legacy.
We equip programs, partners, and schools with the tools, framework, and credibility
to create joy-centered experiences.When partners thrive, kids see what’s possible and communities grow stronger.For the bold-hearted kids,
and the grown ups raising them.
Meet AP Shields, our Mama-in-Chief
Founder. Mama of two. Culture architect.
Former tech leader and People strategist with a heart for impact, systems, storytelling, and legacy.
Backed by research. Rooted in purpose.
Building joyful ecosystems for families and the futures they’re raising.
Why Families and Partners Trust Us
Because we build like parents do.
With care, with culture, with the future in mind.From classrooms to tech companies,
we’ve led people-first systems that last.
Now we design joyful spaces where:- Kids feel seen
- Parents feel proud
- Educators feel supported
- Schools feel like familyResearch confirms what we already know:
When families feel connected, kids thrive.
Schools grow stronger. Communities come closer.This isn’t just enrichment.
It’s culture-shifting design.
And confidence is the outcome.Ready to see it in action?
You bring the people.
We build the magic together.
We partner with schools, brands, non-profits, and community leaders
to create culture-shifting experiences
that spark joy, grow confidence, and make families feel at home.
The Model Works Because Families Are In The Room
We help joy partners, schools and brands grow with families, not around them.
We meet kids where they are.
At home. In classrooms.
In the community.Whether you’re a program leader, educator, or advocate,
we help build community, culture, and confidence that lasts.
Ready to build something that feels like family?
For Joy Partners & Schools:
Turn moments into movement.
Custom builds. Strategic joy. No stress.
For Caregivers and Advocates:
You see the magic.
Let’s help your school see it too.
We Make It Easy to Build Family Engagement
Simple Steps. Big Culture Shifts.
Every Joy Partner build sparks joy, flows with ease, and comes to life with intention.We’re not just activating families.
We’re building confidence and culture that lasts.
Align on Joy
We start with your vision and define what joy and impact mean for your community.
Design the Experience
We map out an activation that feels effortless for your team, strategic for partners, and unforgettable for families.
Build with Intention
From tools to touchpoints, we create the framework and materials that ensure your activation flow with ease.
Reflect and Build Forward
Your activation sparks joy and confidence. We capture what worked, what mattered and build it forward.
Joy They Feel. Trust You Build.
We hear it all the time: this felt different.
✨ Joy-led,
Not Just Staffed
Our facilitators don’t just show up. They light up the space. Trained in expertise, warmth, and care, they carry the culture like it’s personal, because it is.
✨Turnkey,
Not Tired
Think of us as your family engagement partner, minus the heavy lift. We design it, pack it, and deliver it with care, so your team stays present while families feel the magic.
✨Data-Informed.
Heart-Led.
We blend SEL, cultural strategy, and real-world rhythms. Guided by our Confidence Council of experts in technology, child development, and engagement, every activation is as meaningful as it is measurable.
The Joy Partner Ecosystem
Every touchpoint sparks joy, grows confidence, and builds lasting culture.
From kits to campaigns to full activations, we design the structure and families feel the shift.
Seasonal Culture Kits:
Moments that matter, turned into ready-to-use tools
for confidence, connection, and identity-building.
Family Storytelling Campaigns:
Families lead the narrative. When home is reflected at school,
kids thrive and communities grow closer.
Joy Drop Activations:
Pop-up joy with purpose.
One event. Big impact. No extra lift.
Culture Consulting:
Strategic support for leaders and visionaries building with intention
Infrastructure design, scalable systems, and values-aligned storytelling.
Plug-and-Play Visuals + Comms:
Newsletters, templates, and messaging to drive engagement.
Culture you can copy, paste, and live into.
The Joy Partner Blueprint Anchors Our Work
Because identity, culture, and creativity should be the standard—not the checkbox.
Hearts in Motion
Where big feelings spark real-world impact. Kids practice kindness, generosity, and joy through moments that give back.
Culture Care
Every visual, every prompt honors the families we serve so kids feel proud and parents feel seen.
Curiosity Builders
We design for wonder. When kids ask boldly, play with purpose, and explore freely, the future gets brighter.
From Vision to Practice
Moments That Matter
From storytelling to sensory stations, joy leads and learning follows.
Home-to-School Connection
Every detail honors families and bridges the classroom with community.
Representation By Design
Every child reflected, every family honored, every voice invited to imagine beyond.
Future-Ready Skills
We grow creativity, leadership, collaboration, compassion and the confidence to dream aloud.
The Legacy is Collective
This isn’t just partnership.
It’s legacy, built side by side.
Every child deserves early access to confidence.
That’s why Mini Founders Club is available at no cost to Title I schools and select mission-aligned partners.
Powered by brands, families, and communities,
we’re raising kind, curious, confident kids—together.
Join us as we build the next generation of creatives and founders,
one tiny leader at a time.
You’ve got the kids.
We’ve got the playbook.
This is joyful, community-rooted learning at the littlest level.
A flexible Joy Partner model built to grow with your goals.
Together we build confident kids, connected families, and culture that lasts.
Ready for more joy?
Little Seeds We’re Growing
Mini Founders Club is rooted in joy, community, and purpose.
Here’s what’s sprouting next:
Legacywear Drops: mission-driven merch for littles and their grown-ups
Printable Prompts + Kits: tools to spark reflection, connection, and play
The Pop-Up List: early access to family meetups and picnics
The Village: real families, real legacy, real connection
Giveback Moments: kindness projects and community care
The STEAM: a newsletter helping parents turn early mornings into everyday magic
Every drop. Every moment. It’s all part of the legacy we’re building together.
Raise Legacy,
Not Just Kids
Confidence begins in the small moments. We help you make them count.Mini Founders don’t come with manuals, but their patterns tell a story.
We help you notice them. Grow with them. Lead with joy.Subscribe to The STEAM
Get the Raising Mini Founders Kit + the weekly Mini Pulse.
One insight. One reframe. One rhythm.For educators, parents, and caregivers raising big-hearted leaders.
Everyday moments. Big legacy.
Powered by The STEAM.
Our philosophy. Our fuel. Our why.
See what families and schools
are saying.
Raising Mini Founders? We are too
Where little leaders learn to dream bigger.
Every partner needs a framework. Every child deserves one too.
Join hundreds of parents and educators with weekly insights and science-backed tools that raise kids to lead with confidence and joy.
Because you’re not just raising kids.
You’re raising little leaders.
